Joe Jones is a Grammy Award winning graphic designer for his work within the music industry, most notably with Marc Sandane. He has served as Head of the School of Visual Art’s Media Lab in its main building and as mentor to thousands of SVA students that have walked through the doors of the Media Lab.
Jose Luis Ortiz Tellez is a longtime faculty member at the School of Visual Arts. He has worked with a number of leading companies including the Ford Foundation, Library of Congress and the Art Directors Club. He is also an award-winning design consultant whose awards include the Presidential Design Award and an National Endowment for the Arts award.
David Sterling completed his undergraduate studies in fine arts at Oklahoma City University and his MFA in design at the world-renowned Cranbrook Academy of Art in Bloomfield Hills, MI. He has worked with clients ranging from Barneys New York and Citibank to Estée Lauder and Liz Claiborne. He launched two design companies and was named the Art Director of ID: The International Design Magazine and won the Bronze Apple Award from the Industrial Designers Society of America.
Richard Poulin is a Principal of Poulin + Morris Inc. where he has created visual communications programs for clients including the Brooklyn Museum, Carnegie Hall, Columbia University, Deloitte & Touche, The Metropolitan Museum of Art, and MGM Mirage. His work has been published in numerous periodicals and books, is in the permanent collection of the Library of Congress, and has received awards from a number of associations and organizations including the American Association of Museums, American Institute of Architects and The American Institute of Graphic Arts. Richard received a Bachelor of Industrial Design degree from Pratt Institute, Brooklyn, New York in 1977 and did postgraduate studies at Harvard University in Cambridge, Massachusetts.
Paul Rand, the well-known American graphic designer best known for his corporate logo designs including the logos for IBM, UPS and ABC, was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). One of the originators of the Swiss Style of graphic design, he taught at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.
Jan Tschichold was a typographer, book designer, teacher and writer. He standardized typographic rules for Penguin Books called the Penguin Composition Rules, which created a unified look and enforced many of the typographic practices that are taken for granted today. However, he allowed the nature of each work to dictate its look, with varied covers and title pages.
Adrian Frutiger was one of the prominent typeface designers of the twentieth century and continues to influence the direction of digital typography. He is best known for creating the typefaces Univers and Frutiger. Frutiger has won a number of awards, and in 2009 was induced into the European Design Hall of Fame.
DeStijl, Dutch for “the style” and also known as neoplasticism, was a Dutch artistic movement propagated by Dutch painter, designer, writer and critic Theo van Doesburg, the painters Piet Mondrian, Vilmos Huszar and Bart van der Leck and architects Gerrit Rietveld, Robert van ‘t Hoff and J.J.P. Oud. Proponents of DeStijl sought to express a new utopian ideal of spiritual harmony and order through pure abstraction and universality by a reduction to the essentials of form and color, simplifying visual compositions to the vertical and horizontal directions and by using only primary colors, black and white.
Bauhaus, meaning “house of building” or “building school,” is the common term for the Staatliches Bauhaus, a school in Germany that combined crafts and fine arts and was famous for its specific approach to design. The school was founded upon the idea of bringing all of the arts together; its style became one of the most influential in modernist architecture and modern design, but also influenced modern graphic design, interior design, industrial design and typography. Bauhaus style involves a lack of ornamentation in favor of harmony between the function of an object or a building and its design.